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Bubs Essential Infant Formula, with Iron, Cow Milk-Based Powder, for Infants 0-12 Months, Made with Non-GMO Milk, 20 oz

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$22.29

$ 9 .99 $9.99

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About this item

  • WHOLESOME NUTRITION: Made in Australia, Bubs Essential Infant Formula is carefully developed for bubs 0-12 months. Packed full of whole cow’s milk goodness and vital vitamins and minerals, including pre and probiotics, and omega-3
  • IMMUNE SUPPORT: Our Bubs Essential Infant Formula is made with whole milk and has plant-based DHA and ARA. It contains both prebiotics and probiotics for extra tummy and immune support for healthy growth
  • GOODNESS FROM THE FARM: Bubs Essential Infant Formula is made with clean, whole cow milk. No GMOs, corn syrup, artificial colors, flavors, preservatives. Plus selected for Clean Label Project Award & First 1,000 Day Promise standard certified
  • PREPARATION INSTRUCTIONS: Wash hands, bottle, feeding utensils and surfaces with soap and water. Add powder using 1 unpacked, level scoop for each 2 fl oz of water. Cap bottle, shake well until powder dissolves. Discard unrefrigerated formula after 1 hour
  • TRUSTED FOR NEARLY 20 YEARS: Trusted by Australian families for nearly 20 years, Bubs is mom founded and on a mission to provide the cleanest and purest products that support calm, happy tummies and growing bodies


Bubs Essential Infant Formula is the latest edition to the Bubs lineup of high quality, clean label, Australian-made infant formulas. Bubs Essential is made with whole milk and has plant-based DHA and ARA. It contains both prebiotics and probiotics for extra tummy and immune support.
Each of our farmers are carefully selected to meet strict quality control and transparency protocols. Our Bubs manufacturing facilities comply with all Australian State & Federal Regulatory and export quality control requirements. Our Bubs formula products are produced in our Bubs-owned and controlled manufacturing facility in Australia, including our Bubs Toddler Formulas and rigorously tested for microbiological parameters before being approved for release.
Storage Instructions
Once mixed, feed immediately or refrigerate in a sealed container and use within 24 hours. Cover opened formula with the plastic lid provided with the can and store it in a cool, dry place and use it within 1 month. Store unopened cans at room temperature; avoid extreme temperatures.
At Bubs, our mission is to create new generations of happy bubs, with Clean Label nutritional products that provide the foundation for setting up a lifetime of good eating habits.


Amanda
2025-04-16 14:46:27
During the period of the formula shortage a couple years ago in the US, we had to find a replacement. We came across recommendations to switch to this, thankfully it was easy to find in stores and we always had food for our baby until they started baby food a month later. We currently have twins and started with Enfamil again since it comes in a bigger container but they both had reflux. So we switched to this and it has helped one again. Only con is that it is quite expensive to use when you have twins and they go through growth spurts.
BlessedBeTheFruit13
2025-03-05 11:58:14
I switched to Bubs from Kendamil organic, my little has done excellent with it. Very little transition phase. The scoop is 1 scoop per 2 ounces, compared to 1 scoop per ounce of Kendamil Organic. We would go through just over 3 containers every 2 weeks. I generally order 4 cans at a time, keep a couple of lids that are in good condition, occasionally from transport one will be cracked, but the inside seal has never been broken.
Karishma A.
2025-03-03 10:32:59
We tried a few of the more “commercial” (American standard) formulas, but our baby struggled with frequent spit-ups, gas, and other issues due to mild reflux diagnosed early on. Switching to Aussie Bubs around the 3-month mark was a game changer! The spit-ups significantly decreased, he became less gassy, and started gaining weight in a healthy way.The formula is incredibly gentle on his tummy, and he loves drinking it. We even tasted the formulas ourselves and found that Bubs is the closest to real milk, unlike others that had strange or overly processed flavors from added minerals and vitamins.After thoroughly researching their ingredients and production process, I’m so impressed with their transparency and commitment to creating a safe and trustworthy product for parents. I plan to stick with this formula until my baby is ready to wean. Highly recommend it!
JanelleWilkie
2025-02-19 16:00:10
This product was great for my baby in months 10-12 coming off from breast milk. She had to transition quickly due to a sudden supply drop, and had no issues.
Samantha
2025-02-01 14:18:54
We started using Bubs when we could no longer get Kendamil. My baby took really well to this formula and didn’t seem to notice a difference
Ali Schoonover
2025-01-04 18:28:29
My 4 month old has been on Kendamil since she was 6 weeks old and of course there’s a shortage so I’m doing what everyone else is and trying to find a substitute. This formula she had taken the best, it’s one of the only other whole milk formulas. She has normal bowel movements on it no issues there, I do notice she does spit up a little bit more but nothing crazy. Overall I’m happy with it!
CB
2024-12-31 12:16:46
This product is always in stock and arrives quickly. My baby has been on this since she was 7 months old (she decided to wean herself from breastfeeding). We have never had to deal with an upset tummy or any other issues because of this formula. Would recommend!
BENSIERRA
2024-11-24 15:14:20
This is the only formula we’ve tried that my daughter enjoys and finishes with each bottle. Similac 360 was our initial and we tried exploring some others that were similar compounds to breast milk (since that’s what she had the first 8 months) and Bubs is absolutely the best. Even though it’s a tad more expensive than some of the other leading brands, it’s worth it in nutritional value and the fact that my daughter enjoys it the best. Wish it was on Subscribe & Save!
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