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About the Floatsup Cup
The best paddle board and kayak drink holder!
Floatsup was created because we wished there were better paddle board accessory options and when we couldn't find what we wanted, we developed them ourselves! Our debut product is the patented Floatsup Cup. An easy way to keep your beverage from tipping over utilizing the existing bungee cords on a paddle board or kayak. The Floatsup Cup fits a wide variety of drink sizes and different paddle board styles. The suction cups of existing products didn't work well on our board pads and since you often have to choose between skinny and regular can size, we couldn't always bring a variety of drinks with us and use it with a water bottle.
Floatsup Cup Features
- Made with flexible materials so it won't break or crack.
- Easy to leave on the board or attach to a cooler with a carabiner without worry of damage.
- Easily installs under existing bungee cords.
- Made to work with a variety of drink and can sizes. Anything under 3" fits and won't tip!
- Made with recycled materials.
About Floatsup
Floatsup the company and the patented "Floatsup Cup" paddle board drink holder was inspired while on the Whitefish River in Montana and later refined on some rivers and lakes in Oregon and Washington. Founders of Floatsup Paige and Eric, live in Whitefish, Montana, and enjoy all of the outdoor activities the area has to offer.
Our first paddle board purchase was driven by Eric's love of kayaking and Paige's love of floating on the water, hence Floatsup. We love being on the water and believe in having FUN. We believe in paddling at your own pace, paddling with friends, and sometimes the best thing about paddling is not paddling at all. PADDLE YOUR WAY.
We appreciate you supporting a small business like ours!
Easy to use!
Place under the bungee cord
Place your water bottle or can in your Floatsup Cup
Enjoy!
More fun facts!
Works with any drink under 3" in diameter
Works with kayaks too!
What our users say
Julie Carrasco
August 14, 2025
Love this cup holder! We have a lot of grip on our boards. Not much smooth space to attach a suction cup one so this is perfect!!Very flexible too. Will hold bigger cups or water bottle. Very sturdy. Would buy again!
Ruby
June 24, 2025
Perfect addition to my Paddleboard! Keeps my drink from falling over or falling off my board. I get tons of compliments on it. A little expensive though
EK
June 14, 2025
These cup holders are a game changer for your SUP! I loved being able to have a drink handy without having to open my dry bag and find a water bottle inside. If you're on the fence, buy it!
AB
May 11, 2025
This is a great cupholder. It’s a little tall and my only complaint is that it’s a little flimsy so if you have a Tumblr, it tends to tip over from time to time. It has great suctioning on the board and it has a nice groove where you can put it underneath of the elastics. I’ll give it a four only because of the flimsiness. I think it would hold great for a water bottle and a can. Let me know what you guys think.
Customer
April 26, 2025
was looking for a cup holder to have a cold drink while I was paddle boarding and this was perfect. It keeps stable and is as simple as it could possibly be to put on. Fits right in my backpack. I even bought two.
Josh Berg
April 13, 2025
These are pretty cool and convenient to have. We have received a lot of compliments on these and always suggest them to others.
April
January 20, 2025
Was worth having this summer. Love filling up my yeti coffee cup and it stays upright on my board the whole time I’m on the lake.
Lisa Simpson
January 11, 2025
Stable, trustworthy and sturdy. What else can you ask for in a beer holder? Exceeded expectations and keeps the IPA cool and crisp. Thinking of buying five more to hold my six pack. Not so good for flipping over in the sweet ass River cruise, but still… 5 stars!
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