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Plant-Based Food Colors
Supernatural's plant-based food color powders are the most vibrant, concentrated natural food colors on the shelf. Great for use in cookies and cakes, frostings, sourdough, bath bombs, homemade cosmetics, slime, and d more.
- Colors from plants & spices
- 3x more vibrancy than other natural colors
- 4-pack: Pomegranate Red, Orange, Yellow & Magic Blackberry
- Allergy-friendly
- 100% Vegan
- Certified Kosher
Key features
Artificial colors get their hues from coal, chemicals and even bugs. Our colors come from veggies and spices, so you can have rainbows without the clouds.
Blue in water, purple in milk and pink in lemon juice, Magic Blackberry is the unicorn of plant-based colors.
Plant-based colors can smell like plants, but won’t affect the flavor of your baking project.
Using a blender? No need for water. Add dry color powder directly to the jar (those blades will handle everything).
Use our plant-based colors like a pro:
1. Bloom
Add 2 tsp water to a small bowl. Sprinkle color over water; let stand for 2 minutes.
2. Mix
With your spoon or fork, blend color and water until fully dissolved. If needed, add a little more water.
3. Color
After dissolving, each packet vibrantly colors up to two cups of frosting or a single batch of cake or cookie batter. For softer tones, add color drop by drop, working your way to desired shade.
William Person
2025-09-01 13:43:13
We are so glad we order this and we were able to make an adorable Spider-Man cake for my son’s birthday! It took multiple to get the color, but totally worth it! It is natural and doesn’t change the taste of the icing!
Customer
2025-08-15 16:25:03
Me and my kids love decorating cookies with family and friends, but I’m always uncomfortable about artificial dyes. These exceeded my expectations. I mixed each entire pack with a tiny bit of water and then each one went in to about 2 cups of frosting. I did need to use the entire pack for each color, but they turned out beautifully. I bought a second set and mixed half of each red and green powder to make brown. The green smelled a little funny when I mixed it into the water, but once it was in the frosting I couldn’t smell or taste anything, in fact I think they left less of an aftertaste than artificial dyes. I already ordered more! Great product. I used Watkins natural colors for the blue.
Baker lady
2025-07-16 18:59:35
Only used RED so far. Combined with water as instructed. A previous review by someone else stated that the product became clumpy when combined with water. So, I used hot water instead in the hopes that there would be no clumping. But, a small amount clumped up anyway. No matter how much I mixed or stirred, a very small amount just would not dissolve into the water, so I carefully pulled it with the tiny whisk that I used to stir it so that it would not affect my product. The product remained vibrant and very useable.The amount created was about the same amount as one would see in a tiny bottle of the regular food coloring at the store. I happened to have a tiny glass bottle, so I very carefully poured the newly created red food coloring into my tiny glass bottle using a tiny funnel. I have droppers to extract the coloring for future use. I then proceeded to use the amount left in the tiny glass bowl that I used to mix the powder, which was probably the equivalent of two drops, which was all I needed to color my product pink! I simply smeared a small piece of my product into the glass bowl so that I can begin the coloring process. Then, I proceeded to knead that small amount in with the rest of my product to get the coloring I was looking for. It was perfect! Perfectly pink!I decided to freeze my tiny bottle so as to preserve this tiny product for future use. I don’t know how the freezing will go, I will simply thaw out and take out the drops that I need each time. No biggie for me. I still give this product four stars And may consider ordering again in the future.PS. Taste was not affected whatsoever. I made my product a strawberry flavor by adding strawberry extract, and the result was superb!Please understand my product was a streusel topping on top of a baked good, known as a concha. My streusel topping had sugar in it. By adding the strawberry extract to it, only enhanced the strawberry flavor. Do know this natural red food coloring is NOT a strawberry flavor. Hence, it did not affect my product’s real strawberry flavor.Lastly, the other concha flavors were also naturally colored and flavored. Vanilla extract for the white, dark cocoa powder for the chocolate, and turmeric for the yellow. They ALL came out superb. I just needed the red food coloring for the “strawberry†coloring.Thank you for your product!
Cathy Anne
2025-06-24 14:36:08
I used the red and green to color an egg wash that I used to decorate cookies before baking them. The colors faded a bit so I increased the amount used and they were fine.
julia
2025-03-19 11:23:43
I was using this for a layered rainbow cake for my 3 yr old’s birthday. I used two boxes of gluten free cake mix, 8 eggs, and two sticks of butter that is now all in the garbage. I wasted hours mixing the colors to get the right colors. Yes, hours. I have a fine art degree so it is not for a lack of color theory knowledge. These are just difficult and faulty to work with. Once I finally achieved the colors, the batter looked really good except for the purple kept turning blue as it sat, when mixed again, it would turn back to purple. So right before putting it in the oven, I mixed it to purple. It ended up baking into a blue color. This was especially disappointing since it was the most important color since it is my daughter’s favorite color and I spent the most time mixing it since it was at first gray looking. The red was a strong color raw but once baked ALL of the color baked out of it!! Same with green.Then the blue had to be mixed using baking soda. Again, raw- it looked great, but once baked it was washed out to basically colorless. My kids tasted that cake layer, the baking soda taste was so prevalent and therefore totally inedible. Another layer in the trash! All of the colors failed except for the orange and yellow. The orange changed a lot once baked, but I will still use it along with the yellow just so I don't need to use a 4th box of cake mix. Both are lighter than the raw batter color but I am salvaging them at the very least. I was literally almost in tears after using this failed product. So much time and money wasted. Gf cake mixes are $8 a box. I ended up needing 3 boxes plus the cost of the “dye†. The time wasted acting like a mad scientist to get the right blue and purple was borderline insane, hours literally hours wasted on this cake that is now in the trash.I see most of the reviews are for icing and frostings, so it may work for that, but please do not waste your time and money if you are baking a cake!In the attached photos, the blue baked layer was the purple batter. The red layer you can see once cut and leveled is colorless inside. The last cake layer image is the green. The blue was already in the trash, so no photo, but looked the same as the green.
Brittney
2025-02-12 11:55:16
I am obsessed with these colors, really with all of supernatural’s products. I have yet to try one of their products that I have not been completely satisfied with..These are the most vibrant and beautiful natural colors. I have used in baking, and they really taste fantastic as well!The green does have a faint spiralena taste when on its own, but when mixed with almond flavor or vanilla, it was not even detectable at all.I am so beyond pleased to finally have a good option that is not only vibrant and beautiful, but also not filled with horrible ingredients!!
VintageZen
2025-01-13 13:13:46
I put them in droppers and added distilled water so I'd have easy to use food colouring on-hand. Haven't used them yet, but wow, they are vibrant, and they stained the heck out of my hands, haha.
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