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Celebrating good fortune and living life to the fullest
It was more than just an ordinary friendship bracelet… it was a movement symbolizing the simple things in life.
Every Pura Vida Bracelet is carefully handcrafted by artisans around the world. The commitment to their craft is conveyed through the quality of their work.
It’s the bracelet that started it all
“Pura Vida” means “pure life” in Spanish, a Costa Rican philosophy that encourages the appreciation of life’s simple treasures. Slowing things down, celebrating good fortune, and refusing to take anything for granted embodies this laid back lifestyle. The artisan’s dedication to the “pura vida” lifestyle is expressed in the seemingly endless color combinations and innovative styles. Each bracelet is as unique as the person wearing it. “Pura Vida” means living life to the fullest.
Each one is handmade, waterproof and totally unique
Go surf, snowboard, or even take a shower with them on. Wearing your bracelets every day only enhances the natural look and feel.
Endless color
- 100% waterproof
- wax-coated
- Every bracelet is unique and hand-made therefore a slight variation in color combination may occur
Our vision
To build a powerful and socially-conscious community in support of global artisans and their craft.
Simple, yet dainty
Perfect addition to your Pura Vida collection!
Giving back
Founded in Costa Rica, Pura Vida provides sustainable jobs to artisans worldwide and raises awareness for charities with products that give back
Melissa Pinkerton
2025-08-03 17:41:42
Love the rainbow color.
kay :)
2025-07-24 09:16:24
I bought this for my best friend & she still has it on over a year later! It’s definitely worth the money! It doesn’t fade or break!
Amber Dawn
2025-07-05 18:06:43
I bought several different ones super cute and WATERPROOF!
Jes
2025-05-19 21:43:05
Pura Vida bracelets are always worth it. Great for the summer and sturdy, does well in water.
Lissette
2025-04-28 12:33:33
I wanted to put the negative comments to rest. This is an authentic anklet from Pura Vida. I love the durable wax coating. I am a size 7 and it fits perfect. I will say it’s a little tricky to put around your whole foot, but the rope is so durable, I wasn’t worried about it. I wouldn’t recommend for males because I don’t think they’ll be able to fit it around their entire foot. Other than that, LOVE ALL THEIR JEWLERY!
ECW
2025-04-20 17:59:52
I've always wanted to try Pura Vida bracelets but didn't want to pay for shipping through their website. So I figured I'd give it go off Amazon with the Prime Membership shipping. I like the bracelet for comfort, I wear it all the time. My only issue is that the colors seem to be fading. I keep looking to see if it's dirty and it's not, it's just fading.
Mel
2025-03-31 14:48:27
Love it, it looks nice dressed up or down. I wear it everyday!
Robin
2025-03-24 21:27:24
Exactly what granddaughter wanted. Shipping time was a bit of a disaster but finally received it.
Rebecca S.
2025-01-25 12:52:28
This is a beautiful anklet! It’s perfect for everyday wear and works with every outfit. I highly recommend Pura Vida since I have bought many beautiful bracelets and anklets from them and they still look like new!
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