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SUP-Now Paddleboard Cooler DELUXE Edition with Waterproof Insert
With the genuine SUP-Now Paddleboard Cooler DELUXE Edition with Waterproof Insert, you can easily keep food and beverages ice cold and carry necessities such as your phone, keys, water bottles, sunscreen, snacks, sandals and more on your paddleboard.
This Deluxe Cooler comes with a free waterproof insert! Sometimes you need to take your keys or your phone with you on the board. Well, this is no longer a problem. You are even able to use your phone while it is in the waterproof insert, which is great for taking pictures while out on the water.
We designed this Deluxe Cooler to be as light and aerodynamic as possible. The Cooler weighs less than 1lbs.
Easily fill the cooler to hold up to 10 cans and still have plenty of room for protein bars, your phone and much more.
Insulated
The cooler is insulated to keep your food and beverages at the perfect temperature. For best results, with any cooler, try to cool items in the fridge before placing them in the cooler.
Designed for Paddleboarding
SUP-Now designed this paddleboard cooler at our headquarters in Granbury, Texas. While there are many knockoffs, the SUP-Now Paddleboard Cooler is the original.
Splash Resistant
While other paddleboard coolers claim to be waterproof, the truth is that there are no fully waterproof paddleboard coolers. Water will leak out at the seem of zippers, but keep in mind that this is built for paddleboarding and is splash resistant.
Catherine
2025-09-06 16:51:34
I love this product! I love it so much I bought some for my paddleboarding friends as well.I attach my cooler to the d rings that are on my board with the clips from the cooler. The cooler also has suction cups if your board does not have an d rings but I have not tested them out.The cooler has a plenty of space to hold what I need: lunch, multiple bottles of water, sunscreen, phone, etc.The zippers work great, I haven't had any issues.It has been so great sticking this on the front or my board and having easy access to my stuff and a cold lunch (gotta eat those calories and stay hydrated!)The water proof phone case it comes with was a huge bonus as well!
Kindle Customer
2025-08-27 16:48:05
This was ideal for my board when out on the water, made accessing drinks and snacks for all of us that went out. The Xtra leads and sun screen fits perfect in the mesh top zipper panel. I highly recommend this to all my SUP friends and groups!
Jill
2025-08-17 16:33:51
This bag kept my water and snacks cold on the inside with ice packs. There is a pocket inside that is nice for small items like chapstick that you don’t want to get too hot. The compartment on the outside has just enough space. The zippers are smooth and easy too!
Customer
2025-08-07 17:02:33
It fits great at the top of my paddle board. I like that it is flatter and fits perfectly underneath the cords. The suction cups DO NOT WORK at all, but the straps connect to the D-rings, then you can cinch it tight.It holds quite a bit.
Day
2025-07-30 16:22:01
You guys!!! This cooler is amazing! Extremely durable and I pack this thing to the max. I’m able to fit my daughters bento box , 1 Coleman ice pack, 1 vitamin water, yogurt, etc oh and the toys (for the little) and that’s just the cooler part. There is a mesh pocket inside and mesh pocket outside that I use for my glasses, my lockbox key, Sunblock etc. This cooler has been under water, has been in numerous monsoons and everything inside has remained dry. What I didn’t think of was how easily my 3 yr old would be able to unzip this and thankfully, it zips with ease so I can continue paddling us and she can get into the cooler herself. All in all, great product, amazing customer service, great warranty and they are doing great things for environment.
Minna p
2025-07-22 16:20:30
This is a great way to securely store keys and phone, while also taking along food and drinks for a long day on the river. Our ice block stayed frozen even though the temperature was high 90's to low 100's. Everything inside the cooler was dry in spite of our dousing it through with water. Super practical clips to hook onto the D-rings on our inflatables and also suction cups for our hard boards. The size is perfect for a really good sized lunch and drinks! We weren't able to register for the warranty because we don't use facebook, but I emailed Brian (the owner) and he got back to me quickly telling me he had taken care of the paperwork on his end. He also checked in with us to see how we were liking the cooler after a few weeks. Couldn't be happier with the purchase or the customer service.
Sherri E. Montgomery
2025-07-03 12:56:51
I purchased this cooler as I wanted a cooler that was flatter and easily accessible. I placed a dry bag on top because we stay in the Florida sun all day on our boards. It worked great. So much so that I bought a second one so now both boards have one and we don't have to worry about having enough water. Also, had enough room to put lunch in there as well. I don't use the suction cups but my husband does and they seem to work fine. We have hard boards. Another nice benefit is placing our phones under the coolers helps to keep them cool. Love the coolers and would definitely recommend buying them.
Janeli Roman Rivera
2025-06-11 16:18:10
My partner and I got a couple of inflatable SUPs and after spending a lot of time on the water needed something for snacks and beverages. After awhile looking, I found this one and bought it cause it is lower and not too bulky, kept our stuff cool and loved that it brought a cell phone pack too. The price and quality is on point and very happy with the purchase!
Bri
2025-06-03 15:23:49
Love this cooler! It is big enough to carry multiple drinks and snacks for a day out on the water without being too heavy. I love the zipper pockets on the front and inside for smaller things. Straps onto the board super easy. Wonderful customer service as well! Got a message from them right away to set up the lifetime warranty and was asked about the product after a couple weeks from purchase! Would definitely recommend!
M
2025-05-17 13:42:06
Ok....I discovered this while searching for a SUP bag....read reviews (great reviews) so I decided to purchase it. Love that it came with a case for your phone, and that this bag was waterproof and low-profile...and compartments!Shortly after purchasing, Brian (owner) reached out to ensure all was great - I hadn't used it yet, so i mentioned I would follow up. This product comes with lifetime warranty (make sure you register) AND they plant a tree for every one sold. Winning, in my books.Just used it the other day, and it was fantastic. The phone case was awesome - all the other ones I've tried were ziploc types, and this one has clips that seal it, and you can still use your phone while in the case. The bag itself is roomy! Love that it includes clips (or suction cups for the hard boards) and is easily cleaned.Purchase it - it's a great bag! Well thought out.
Sasha Cheetah
2025-05-07 10:44:19
Get your credit card out now ! It so well made / water proof and fitment is perfect !
V
2025-03-23 11:10:41
It isn’t that deep so it can’t hold a lot but it definitely can hold a few canned bubly or pop. I typically paddle all day and picnic so this is better than my small lunch kit but it isnt overly large. My friend got a slightly different one on amazon that is a better size. However I love that this is completely water proof and protected from splashes while paddling.
Martine Nadeau
2025-02-08 17:29:27
I purchased this cooler for my paddle board trips. Ajustement, size are perfect keep food cool love it. Quality of the product is very good.Register my purchase on their site was very easy and great follow up from Brian would purchase again.
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