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Your cart is empty.With more than 40,000 customers, the Genuine WhiBal has become the standard in the industry for precision WB Reference "Gray Cards". Each and every card is measured with a precision spectrophotometer to assure you that *your* card meets our industry leading specification of +/-0.5 within the a* and b* channels. Do not be fooled by RGB measurements (they have no meaning in this context). Very simply, WhiBal combines all the best features of all available White Balance cards, and meets or exceeds their technical performance in a unique package that can be used conveniently in all your shooting situations. In addition, WhiBal provides convenient neutral White and Black reference areas for setting dynamic range in your digital capture using the Black and White Eyedroppers available in RAW conversion software, Photoshop, and most other editing software. Check out the educational videos on-line. (Search for WhiBal). They tell the entire story. Feature Summary: Sized to fill your entire viewfinder for in-camera White Balance Reference.(3.5x6 inches). It is basically indestructible, waterproof, etc All 4 reference "colors" are essentially equal to or better than all tested "reference cards" for neutrality and spectral flatness. All cards are designed for low reflectivity, except the BlackPoint sticker which intentionally is highly reflective so that maximum Blackpoint level may be achieved. Larger are smaller sizes are available. Can be used to set white balance reference, Black point and White point. WhiBal is a product of PictureFlow LLC, is patent-pending and proudly made in the USA.
DarkSider
2025-07-27 15:51:47
This high quality gray reference card helps to ensure that you get consistent color balance in post. No need to guess at the color temperature or to hunt for a neutral part of the image in post. I found it useful in mixed lighting environments. It's a good size for studio and location work. Nice to have the black and white reference patches on the card. After reading mixed reviews on the lanyard and clip option, I reused a lanyard from a old USB memory stick. Although it is a top quality reference tool, it's expensive for a small piece of plastic but is does save your time and give correct white balance.
Billy Jackson
2025-06-30 10:57:58
I'm very happy with this WhiBal card. It's extremely easy to use, portable enough to take anywhere my camera goes, and has made a big difference in color balancing. I used to spend lots of time tweaking in-camera and in post editing to try and match the colors I was seeing before they were shot with my camera. Now, I can honestly say, the time spent doing the above is minimal.There are so many products, from very cheap (from coffee filters to playing "I spy something white") to very expensive contraptions claiming a white balance experience so incredible you'll feel like a York Peppermint Patty from the clean, clear cooling effect. I figured I'd meet somewhere in the middle and invested in a professionally designed device with clear instructions, a professionally presented website, and a lot of positive reviews from people who have actually purchased and used this item.After using the WhiBal card, I am glad I did not over-buy a more sophisticated product that may be excellent, but would be overkill for what I needed. I'm also glad I didn't just settle for utilizing a vagrant white target I could try and balance my colors on.I plan on buying the smaller card I can keep in my wallet for those spontaneous shots my studio card isn't invited to.I haven't been in the dslr arena very long, and I don't profess to know everything about digital photography, but when I do drink beer....I prefer Dos.....Oops....I'll just close by saying this white balance card is excellent, and I couldn't be happier.
Julian Velasco
2025-06-22 14:10:29
A white balance card serves only one purpose -- to get white balance correct. This card just doesn't do it well enough. At least, my copy doesn't.Admittedly, it is difficult to get white balance perfectly correct. Ultimately, you have to just eyeball it. But this card consistently comes up with mediocre results -- off by about 400 degrees Kelvin.I did some testing in my studio (with professional strobes), comparing this card to a bunch of other methods. The other methods I used were: (1) as shot in the camera, using auto white balance; (2) Auto white balance in Lightroom 4; (3) the flash setting (5500 Kelvin); (4) an 18% gray exposure card; (5) a white balance card that comes with Scott Kelby's books; (6) my white shirt; (7) and my white background (a painted wall, not a muslin). The WhiBal results were, at best, in the middle of the pack. Surprisingly, my white shirt did better, and (not surprisingly) the white background was consistently the best.A white balance card that is not spot on is just not worth the money. I am very disappointed and cannot recommend this product.
Otter
2025-05-17 21:58:48
I take my WhiBal card with me everywhere I go to take photographs. I have found it to be extremely useful in helping to achieve accurate white balance results in my post processing work. Further, when I accidentally damaged the card, the seller replaced my damaged card within three days at no extra charge.I would recommend this card to anyone who wants a convenient, easy to use means of achieving accurate white balance and colors. It is easy to carry with you, easy to use, and gives accurate results when used as recommended by the manufacturer.
Tech Trainwreck
2025-04-23 17:12:40
All in all this product will help your photography. It fits into larger pockets easily. It is a great help in setting post production white balance and levels. When shooting candids or fast changing scenes such as children, I find it helpful to come behind and take a quick shot of the WhiBal card in the location of the now finished action. While that may not be a textbook move it gives me a much better stating point reference for post processing. I have been satisfied enough with this card that I am thinking of getting a smaller WhiBal card for my compact camera.For further details read on:The WhiBal G7 is a good tool for post production, software editing. The white and black reference help for adjusting Levels. The neutral color of the card itself is a good enough reference for adjusting midtones. I say "good enough", because midtone adjustment can be very subjective.As for RAW editing of white balance I have found that the eye dropper picks on the card in the same file image will yield different results with each pick. The variance of picks is not huge, but it is something to keep in mind when editing. I don't blame this variance on the card. However, this does make a good lesson for demonstrating the subtle differences in light and the stacking of tolerances between lens, sensor, software, and everything else before, after, and in between.While 3.5" X 6" is a decent size, I usually find it to be too small to fill the frame when attempting to set in-camera, custom white balance without casting a shadow from me or the camera lens. Obviously, this is partly due to the choice of lenses that I use, shooting distance, and light source location. That being said, when I have been in tough lighting situations such as snow, I do my best to get a custom white balance set using the WhiBal, because even though the setting is only good for that one spot at that one time, I believe that I get a closer setting to reality than the camera can get. Also, that custom setting coupled with some WhiBal card shots really speed up post processing.
prototyper
2025-04-01 13:59:21
If you have advanced far enough in your photography or videography to realize AWB hardly ever produces good results, you need WhiBal! It is so much faster to get the colour right at the time of shooting than trying to figure out what is wrong with your colour in editing. I prefer the studio size in the field. It is still pocket sized.
return buyer
2025-03-17 13:28:22
It is of the right size, easy to carry, provides perfect white balance. True it is expensive, however you get what you paid for. When recording or shooting for an important event or of lifetime opportunity, correct colour reproduction is critical. I consider it is the money well spent.
Tracy Grant
2025-03-06 19:00:46
The item was wallet size I didn’t see that in description therefore it was overpriced
PJ
2025-02-14 10:50:30
More accurate than the 18% grey cards and cheaper than a Minolta Color Meter IIIF. Buy one that has the stand.
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