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Your cart is empty.With more than 40,000 customers, the Genuine WhiBal has become the standard in the industry for precision WB Reference "Gray Cards". Each and every card is measured with a precision spectrophotometer to assure you that *your* card meets our industry leading specification of +/-0.5 within the a* and b* channels. Do not be fooled by RGB measurements (they have no meaning in this context). Very simply, WhiBal combines all the best features of all available White Balance cards, and meets or exceeds their technical performance in a unique package that can be used conveniently in all your shooting situations. In addition, WhiBal provides convenient neutral White and Black reference areas for setting dynamic range in your digital capture using the Black and White Eyedroppers available in RAW conversion software, Photoshop, and most other editing software. Check out the educational videos on-line. (Search for WhiBal). They tell the entire story. Feature Summary: It fits on your keychain.(1x2.2 inches)...so you will actually use it rather than have it in your bag! It is basically indestructible, waterproof, etc All 4 reference "colors" are essentially equal to or better than all tested "reference cards" for neutrality and spectral flatness. All cards are designed for low reflectivity, except the BlackPoint sticker which intentionally is highly reflective so that maximum Blackpoint level may be achieved. Larger sizes are available Can be used to set white balance reference. Fits shirt pocket or can hang on studio hook or lanyard, or on a keychain. WhiBal is a product of PictureFlow LLC, is patent-pending and proudly made in the USA.
Ming Shiu
2025-09-01 13:55:36
Simple and intuitiveFor dental photography, the results are quite satisfactory. great!
John Williamson
2025-08-31 15:08:08
Digital cameras are marvelous devices in that the newer versions often have an automatic white balance feature built in. This is great, until you find that the fantastic photo that you took of someone comes out with a greenish skin cast or make their face look like they had a mild sunburn. Then you have to fiddle with your photo editing software to hopefully correct it, spending valuable time when you could have been doing better things.The is the perfect field tool for this. It's a small keychain card, measuring 1" x 2.2", and is attached to a stainless steel that's about 1½ long. It came in a small zip-lock style bag with an explanation card, and listed the Michael Tapes Design site where support information can be found. Though they show it attached to a key ring, I chose to keep it in my camera bag so that I can clip it to a zipper pull when in the field.This simple little product gives the photographer an easy, fast and cost effective way to get accurate color results when shooting with digital cameras. Whether you shoot RAW or JPEG, the WhiBal card is an excellent tool for reproducing accurate color in any shooting situation. This G7 card is waterproof and won't absorb dirt. It can be rinsed off in the sink, and can be cleaned with a non-abrasive glass cleaner if it's gets scruffy in use.If this version is too small, there's also the larger , a pocket card which measures 2.1" x 3.35" which is about the size of a credit card. There are other larger sizes as well.This lives up to the product description, and the Michael Tapes Design support site has excellent info. It's a good asset to have with newer digital cameras, but it's excellent with older ones which may have white balance issues. It's an excellent way of getting white balance right with a digital camera.4/17/2013
Maggie
2025-08-30 16:01:22
Great, simple, does exactly what it says. Holds up great and clips onto anything with ease. Only downside is that it's small, so I lost it, but I will be ordering another.
Ming Shiu
2025-08-27 15:30:34
Simple and intuitiveFor dental photography, the results are quite satisfactory. great!
John Williamson
2025-08-23 18:03:30
Digital cameras are marvelous devices in that the newer versions often have an automatic white balance feature built in. This is great, until you find that the fantastic photo that you took of someone comes out with a greenish skin cast or make their face look like they had a mild sunburn. Then you have to fiddle with your photo editing software to hopefully correct it, spending valuable time when you could have been doing better things.The is the perfect field tool for this. It's a small keychain card, measuring 1" x 2.2", and is attached to a stainless steel that's about 1½ long. It came in a small zip-lock style bag with an explanation card, and listed the Michael Tapes Design site where support information can be found. Though they show it attached to a key ring, I chose to keep it in my camera bag so that I can clip it to a zipper pull when in the field.This simple little product gives the photographer an easy, fast and cost effective way to get accurate color results when shooting with digital cameras. Whether you shoot RAW or JPEG, the WhiBal card is an excellent tool for reproducing accurate color in any shooting situation. This G7 card is waterproof and won't absorb dirt. It can be rinsed off in the sink, and can be cleaned with a non-abrasive glass cleaner if it's gets scruffy in use.If this version is too small, there's also the larger , a pocket card which measures 2.1" x 3.35" which is about the size of a credit card. There are other larger sizes as well.This lives up to the product description, and the Michael Tapes Design support site has excellent info. It's a good asset to have with newer digital cameras, but it's excellent with older ones which may have white balance issues. It's an excellent way of getting white balance right with a digital camera.4/17/2013
Maggie
2025-08-16 10:30:37
Great, simple, does exactly what it says. Holds up great and clips onto anything with ease. Only downside is that it's small, so I lost it, but I will be ordering another.
Steve
2025-08-13 16:45:39
Hard to fill the frame in the same lighting conditions as the subject as it is quite small. The next larger size (about the same as a credit card) works fine and is kept in my wallet. The latter works quite well, and better than a white card or camera’s AWB.
Rob S.
2025-07-01 20:31:08
Great little grey card that can be easily clipped to a jacket zipper, camera bag, etc... I don't know that it's a replacement for a full size color checker, but for a white balance in a pinch it works great.Card is nice sized and durable enough that you can hang it on your bag. I have this clipped to the lanyard on my light meter. Even though I don't use it as my primary card, it's a nice backup that you don't notice is there until you need it.
KDong
2025-06-24 15:36:49
Worked great until it unclipped and fell off! Have a new one on the way :)
Rad
2025-05-15 17:39:26
I have had good results with the larger pocket version of the WhiBal card, but I find that I either misplace it or it's not immediately accessible. This solves that problem, since I have it clipped to my camera strap at all times (the clip is pretty nice by the way), and I simply unclip it and snap a shot with the card when needed. Highly recommended, and I'm buying another.
Seattlesucks
2025-05-05 18:12:35
Slightly on the small side, but very easy to carry and works very well.
Mario Boily
2025-04-18 19:12:55
Recommandation de Ben Long
Joel Foucault
2025-04-16 12:18:22
Très bon produit
Steve
2025-04-15 16:18:53
Hard to fill the frame in the same lighting conditions as the subject as it is quite small. The next larger size (about the same as a credit card) works fine and is kept in my wallet. The latter works quite well, and better than a white card or camera’s AWB.
Rob S.
2025-03-21 16:58:13
Great little grey card that can be easily clipped to a jacket zipper, camera bag, etc... I don't know that it's a replacement for a full size color checker, but for a white balance in a pinch it works great.Card is nice sized and durable enough that you can hang it on your bag. I have this clipped to the lanyard on my light meter. Even though I don't use it as my primary card, it's a nice backup that you don't notice is there until you need it.
KDong
2025-03-14 10:26:10
Worked great until it unclipped and fell off! Have a new one on the way :)
Rad
2025-03-07 11:41:35
I have had good results with the larger pocket version of the WhiBal card, but I find that I either misplace it or it's not immediately accessible. This solves that problem, since I have it clipped to my camera strap at all times (the clip is pretty nice by the way), and I simply unclip it and snap a shot with the card when needed. Highly recommended, and I'm buying another.
Seattlesucks
2025-03-05 15:43:45
Slightly on the small side, but very easy to carry and works very well.
Mario Boily
2025-02-20 13:48:17
Recommandation de Ben Long
Joel Foucault
2025-02-11 11:50:06
Très bon produit
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